Auditing your marketing strategy

The very common association that we have with marketing audits is one that is largely linked to tax collection and to these very scary persona that these people in suits seem to don, in order to find loopholes in our spending and consumption strategy and this although daunting, has become...

Pros and Cons of Outsourcing Web Application Development

One of the most important decisions that a business with limited resources needs to make, is when it comes to hiring developers for the software application process. There is no doubt that it is quite a task to find talented specialists, especially at a cost that you would be willing...

4 Key Differences Between AI-based Marketing and Marketing Automation

Automation is the buzzword today and it could get quite easy to confuse yourself with AI-based marketing and marketing automation, as both, in a broad sense, mean similar things. However, there is a key distinction that separates the two. Automation would mean automating a particular task to act on a...

How Data is Changing the Role of Marketers

Can we imagine our world of business without data? Data is driving pretty much all of a business’s functions today and it is at the forefront of every major revolution. This is particularly beneficial for marketers whose major responsibility is to collect and consolidate data. This brings to light important...

4 Key Differences Between AI-based Marketing and Marketing Automation

Automation is the buzzword today and it could get quite easy to confuse yourself with AI-based marketing and marketing automation, as both, in a broad sense, mean similar things. However, there is a key distinction that separates the two. Automation would mean automating a particular task to act on a...

5 Ways Your Company can Defuse a Social Media Crisis

A social media crisis in today’s day and age could leave a huge dent in a company’s credibility. In today’s digital world, where everyone’s actions are up for scrutiny, businesses bear the brunt of it as they have an image they have to live up to. Sometimes, a bad tweet...

Ways you can use YouTube to Reach your Intended Audience

There are numerous advantages of using YouTube to reach a large customer base. Apart from the fact that YouTube gets almost 30 million visitors every single day with over 5 billion videos being watched. These are the possibilities that YouTube offers. However, there are certain ways you can YouTube to...

How Brands are using Machine Learning to Grow Business

Machine learning and Artificial Intelligence can be referred to as one of the breakthroughs in technology advancement in the 21st century. This cannot be talked about without talking about Big Data and how data processing has seen a completely new landscape when it comes to data processing. This is because...

Why Cloud Technology is a Smart Move for Start-ups

Starting up is no piece of cake. Start-ups, in the preliminary stages of their existence, usually are scrambling for resources and especially when it comes to data storage. It can be an extremely costly affair to store data offline and this is one of the reasons why cloud technology can...

3 tech strategies you can use to earn and save more money

Technology is everywhere around us and many times, we aren’t completely familiar with the technology around us, which makes it all the more difficult to adopt it. In any case, we don’t use technology as much as we should, and especially when it comes to running businesses. This is perhaps...