Product Prototyping

One of the most essential steps that you absolutely must take, while starting on your business, is to create a proto-type. Creating a prototype is essentially a rendered model of your vision. Making a prototype helps you in establishing a certain amount of initial direction for your vision. Creating prototypes...

Google confirms that its AirDrop competitor will be coming soon

After months of waiting and rumours, Google has finally confirmed that its AirDrop competitor will be launching itself in the market. Its new feature called the ‘Nearby Share’ is already seeing a response from the testing market and there are many who are trying out the Beta version. We can...

10 crucial tips for working from home effectively

There are many advantages and disadvantages of working from home. There is a lot of information that actively promotes such a culture, but it is important to understand that everything is not rosy or shiny for people who work from home. It requires a tremendous amount of self-discipline (almost jedi-like)...

The long-term impact of online grocery website development during a Pandemic

There is no uncertainty in admitting the fact that this global pandemic, like many others in the past, has had catastrophic effects, effects that we shall be reeling under, for a long time to come. Apart from giving us all the individual time to re-consider our life choices and evaluating...

5 Effective Ways of Growing Your Business With Instagram

Instagram has slowly taken the world by storm and by recent surveys, it has been shown that the number of active Instagram users have exceeded the population of the United States! It is one thing to be on Instagram and quite another to explore the potential of Instagram and how...

How Data is Changing the Role of Marketers

Can we imagine our world of business without data? Data is driving pretty much all of a business’s functions today and it is at the forefront of every major revolution. This is particularly beneficial for marketers whose major responsibility is to collect and consolidate data. This brings to light important...

8 Things You Can do to be More Secure Online

Cyber threat is becoming a real concern now. In fact, it has been a real concern for a time now and it is the nightmare of many business owners. With more and more data being collected and assimilated online, it is opening up the doors to creating more threats which...

4 Key Differences Between AI-based Marketing and Marketing Automation

Automation is the buzzword today and it could get quite easy to confuse yourself with AI-based marketing and marketing automation, as both, in a broad sense, mean similar things. However, there is a key distinction that separates the two. Automation would mean automating a particular task to act on a...

5 Smart Ways To Do More in Less Time

How many articles would you have read to maximize your efficiency in a day? How many great leaders would you have read about and tried following their habits to live an effective life? As an entrepreneur, these are extremely important lessons you must learn about. Efficiency is everything in the...

5 Ways Your Company can Defuse a Social Media Crisis

A social media crisis in today’s day and age could leave a huge dent in a company’s credibility. In today’s digital world, where everyone’s actions are up for scrutiny, businesses bear the brunt of it as they have an image they have to live up to. Sometimes, a bad tweet...