Tips on how to improve customer experience

Everyday now customers look for new online shopping site so it is important to have good experience. Customer Experience is one of the main factors that contributes to the success of your brand.

Sometimes you might have a question that does your website look and feel as professional and trustworthy as websites that sell similar items, from a customer perspective?

Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales. You need to have a customer understanding of their needs. The better your customer experience, the more likely it is that they’ll keep returning to your store.

There are various ways to improve ecommerce customer experience that will generally increase customer loyalty and ultimately your profits.

You should work to make sure that the entire shopping experience on your website is simple and easy to complete. That means shortening the number of steps it takes to go from landing on the website for the first time all the way to order confirmation.

While customers shop around, shopping carts must be clearly and easily accessible in every page. A window pop-up may prove to be useful if a customer would like to add an item. This will notify them that they are about to add an item so they can confirm whether they like to proceed with the checkout.

Do not overload your customers with information they don’t need especially in the FAQ section. Only include information that is necessary. There are times when an overloaded FAQ section may deter the customers from making a purchase.

Another factor is speed of your website. If your website moves too slowly, your customers will get bored and frustrated and go somewhere else. The site speed is one of Google’s criteria for SEO so you should focus on that.

Also Google Analytics allows you to get an inside look at who your customers are. When it’s installed on your store, you’ll learn your customer’s gender, location, age, interests, browsing behaviors and more.

As your online store starts growing, customer support teams start automating their service. Give them the exact answer to their question. This improves the company’s transparency, increases website views and compels customers to share the results with their social media networks.

Take advantage of social medias creating and developing strategies that will engage your customers. This can be critical in the success of your business and may be a cost-effective solution of marketing.

Furthermore, social media networks are fast communication channels that will allow you to deal with customer issues or inquiries quicker than ticket submission or calling customer support.

Another way to improve customer experience is by adding personalization to your marketing campaigns. The concept is simple: you create custom experiences based on who is viewing your website or email marketing campaigns, where they came from, or where they are in the buying cycle.

So these were just a few tips on how to increase your customers’ levels of satisfaction and improve their experience.

Posted by Anuj Pathak

Anuj Pathak is a software enablement solution expert, a seasoned veteran in the field of sales, business development, and web & mobile apps development. His management skills and leadership continue to deliver results for organizations looking to expand their reach and revenues by providing services around user experience, and software development for all mobile platform and internet technologies.