Ways you can use YouTube to Reach your Intended Audience

There are numerous advantages of using YouTube to reach a large customer base. Apart from the fact that YouTube gets almost 30 million visitors every single day with over 5 billion videos being watched.

These are the possibilities that YouTube offers. However, there are certain ways you can YouTube to expand your business image and your customer base.

Promoting through testimonials

If you have been a business owner for a while and have earned a following for your product or service, you can serve a dual purpose of sending a message of gratitude to your followers as well as showcasing their experience of your product/service through a video. Making a customer testimonial video and using YouTube as a channel to promote that video can be a highly effective and low-cost tool.

Direct Marketing

One of the biggest advantages of YouTube is that it allows you to directly speak to your audience. This can prove to be extremely helpful as it allows you to make a quick call-to-action right in the middle of your video. A lot of brands or individuals use their videos to make call-to-actions in the form of asking you to subscribe, or to like and share the video, donate or to directly make a purchase. If you are in the business of selling a product or service, sometimes embedding a link of a discount offer in the middle of your video can go a long way in creating that much-needed attention for your product.

Make money off YouTube’s USP

One of the major reasons that people go on YouTube is because there is so much content that it offers them an escape. You find millions and millions of people who are creating content and some of the content is plain slapstick entertainment. Now fortunately or unfortunately, that is what sells and if you are in the business of making money, creating content that is already popular is a pretty full-proof way of ensuring business. If you are smart, you can place your product somewhere in the middle of your video.

Promote yourself

A good way of promoting yourself is promoting the work that you are doing. If you recently participated in an event in some location or were a part of an important panel discussion, YouTube gives you the opportunity to share it with a global audience. Cutting down recordings and using these clips as small snippets of what you participated in, would be a great way of keeping yourself visible.

Live Streaming

Although filming an event that you are a part of, is a great way of building an audience, live streaming today has taken the world with its popularity. It is now possible to stream a live event from Facebook Live or Instagram Live and you can do this from your very own company YouTube channel. It gives a much more personal connection when you are streaming a live event for your audience, especially when it is a special occasion.

Careful Product Placement

There are some pretty popular YouTubers out there and if you are a business looking to getting your product featured, you can always ask for placing your product in an organic way featured in their videos. The reason this is a good idea is that popular YouTubers are celebrities in their own way and their following is extremely loyal, which means that your visibility in their video is a sure-shot sign of your product being noticed and appreciated.

Posted by Anuj Pathak

Anuj Pathak is a software enablement solution expert, a seasoned veteran in the field of sales, business development, and web & mobile apps development. His management skills and leadership continue to deliver results for organizations looking to expand their reach and revenues by providing services around user experience, and software development for all mobile platform and internet technologies.