If you are worried that your new product might just not take off, it is but natural to feel that way. There are many brands out there that are working towards successful product launches and adopting various marketing strategies to achieve desirable results. One strategy that seemingly goes unnoticed and is gaining a lot more important today, is your content marketing strategy.
As a content marketer, you have complete control of the launch by promoting the content around it. And the success and the failure of your product depends on how well you are able to use your content marketing strategy. There have been some studies that have even suggested that a large part of the digital population would prefer to learn about a new product release through content rather than traditional methods of advertising.
Using visual content
What is the power of visual communication? It is to be able to tell a story in a few frames, leaving the audience wanting for more. Most of the people on social media are hooked on, mostly as a source of entertainment which is why it becomes essential to create something that catches their eye and keeps them entertained. Visual content is usually the answer for things like these. There’s a lot of thought that goes into creating the right kind of visual content and sometimes weeks of planning in deciding rich, context-heavy content.
The beauty of visual content nowadays is that it can be used for anything from a product launch to information about a particular product or just general information. Large businesses have come up with visual build-up weeks or days before their product release in order to create the right pitch for your product launch. Sharing image and video snippets of your product can create that curiosity in the minds of your followers.
Create value-driven curiosity
This is perhaps one of the most important things to look for while planning a product launch. Today’s consumer is a lot more well-informed and is in a position to make more unbiased decisions, owing to the options available at their disposal. In this case, don’t just tell them about the features of your product, rather INFORM them through different testimonials by different people, which could bring in a lot more trust in the product rather than the brand or the person selling it.
Keep the engagement alive
It is important to keep the engagement alive in the idea of a product launch, even after the launch. The first stage is capturing the attention of your audience to keep the hype up about the product, which is covered through till the final launch. The next stage revolves around keeping the conversation going around the product, in order to continue the response. This is where effective social media campaigns can play an extremely critical role. The idea is to keep yourself in the minds of the consumer at all times, and there is no better way of doing this than constant engagement.